Yang, Hsiao-Pei (Sophie)

Yen, D.A.

In recent years, due to its rapid economic growth, China has become the largest single source of international students within the UK HE market. UK universities are facing severe international competition from USA, Germany, France, and Australia and local competition within the UK and need to seek ways to maintain and boost recruitment.This paper discusses the possible approaches whereby UK universities can strengthen their relationships with Chinese education agents and therefore enhance the University’s likelihood of being short-listed by the potential students. <br/

Coventry University Pure Portal

Making it work - how to maintain successful relationships between UK universities and their Chinese agents

https://pure.coventry.ac.uk/ws/files/3984751/making%20it%20work.pdf

Making it work - how to maintain successful relationships between UK universities and their Chinese agents

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Coventry University Pure Portal