Identifying Value Drivers in Organic Food Supply Chains

Abstract

Appropriate value creation processes play a key role in the success of organic food supply chains in terms ofeffective response to consumer requirements and sustainability goals. In this study, we explore key drivers forvalue creation in the organic food industry, taking the Spanish organic olive supply chain as a representativecase study. A business model survey was conducted with the participation of a highly qualified panel of expertsto provide innovative options for value generation in the organic olive oil industry. Elicited expert judgementsrelate to the identification of the potential sources of adding value along the supply chain as a whole andamong its different actors, as well as the factors that influence positively and negatively the adding-valueformation. Findings contribute new ideas and pathways to develop innovative, effective and sustainablebusiness models capable to generate value for companies, customers and the society as a whole. Results canbe readily applied in real-world case studies to improve existing company business models