For Michael Pinchbeck's PhD project exploring dramaturgy he kept blogs for each performance process and an online appendix to the thesis which housed interviews with artists about why they worked with or as dramaturgs. Now he reflects on the critical and creative role blogs play in practice as research as a 'rear view mirror'. The online space allows an 'embedded dramaturgy' to take place and makes more visible a private process, to invite and enrich a wider debate of the work