Many of the previous research studies on innovation tend to focus on process and product
(technological) innovations. It is, however, interesting to note that Organisational and
Marketing Innovations (OMIs) could be the necessary prerequisites to optimally utilise and
deploy such technological innovations. This study proposes Organisational Ambidexterity as
a necessary antecedent to develop the firm’s OMI capabilities. For firms to remain
competitive and adaptive to a continuous change in the business environment,
Organisational Ambidexterity has been noted to be a necessary attribute, but research on
ambidexterity at individual level of analysis is limited. The study intends to develop a
framework that promotes effective innovation through shop floor employees’ contributions
to Organisational Ambidexterity, OMIs capabilities of Small and Medium-sized Enterprises
