The paper makes an analysis of rural tourism market development with the presentation of the main
players in the European rural tourism. The methodology used is based on the synthesis of information from
articles and studies published in specialty journals, in Government documents as well as in other
development strategies on tourism and rural space. The results of this scientific research study reconfirm that
rural tourism promotion and development are based on the existing tourism potential and also on the
involvement of governmental and non governmental institutions
