'University of Lincoln, School of Film and Media and Changer Agency'
Abstract
The BBC is a public service broadcaster that is highly regarded by the British television audience. However, it is subject to increasing threats to its continuing viability from digital private sector television providers. A part of the threat to the BBC is the way in which it is funded through the TV licence. This article examines the threats to the survival of the BBC through a review of relevant literature and with reference to a survey conducted by the author. The research confirms the high regard in which the BBC is held by the British public and argues for its continuing existence
