The authors write their own thoughts and business plan based on their personal experiences and researches, which they would like to implement in real action in future. The main goal of the thesis is to create a business plan to establish a fusion café bar in Helsinki, Finland. The fusion café will serve breakfast, bakeries, light snacks as well as alcoholic and non-alcoholic beverages.
The thesis is based on the theories such as history and trend of café bar in Finland which helps the authors to understand the potential result of opening a café bar in future. Entrepreneurship gave an idea about how to open a business, important qualities an entrepreneur requires as well as the entrepreneurship opportunities in Finland. Legal issues helped to know about the methods and sources of documentation of the company profile along with the necessary instructions about Finnish labor law and regulations. The business plan in the theory part taught about the importance of creating a business plan for any company and how it is prepared in relation with business canvas model and SWOT analysis. The business canvas model demonstrated the key factors of company while SWOT analysis helped to understand the strength, weakness, opportunities and threats in compare to other companies.
In the research and development part of thesis, both qualitative and quantitative methods were used in order to acquire necessary information about the interest of potential customers, managing and operating strategies. A structured interview with the restaurant manager of Nordic Kitchen was taken. The interview helped the authors to get more ideas while planning and opening a new business. Similarly, survey was conducted among several people in order to get an idea about their interest and habits on visiting café and bar, most common media to reach them and what new things they are looking for.
The outcome of the thesis helped the author to get a deep understanding about how to create an effective and reliable business plan with the help of business model canvas and SWOT analysis. Interview and survey gave a broad idea about how to be an entrepreneur and what the potential customers are looking for
