One of the most important task for modern Ukrainian science is finding the
levers to speed up the entrepreneurial activity in our country. Complicated economic
situation, hard consequences after the last world financial crisis, activation the
competitiveness in interstate markets of goods and services and other not less important
factors caused to decreasing the temps of economic development

Kotenko, Oleksandr Ivanovych

Kotenko, Oleksandr Oleksandrovych

Котенко, Александр Александрович

Котенко, Александр Иванович

Котенко, Олександр Олександрович

Котенко, Олександр Іванович

English

SocioEconomic Challenges Journal (Sumy State University)

EМіністерство освіти і науки України 
Сумський державний університет 
Навчально-науковий інститут фінансів, економіки та менеджменту 
імені Олега Балацького 
Кафедра економічної теорії 
 
INTERNATIONAL ECONOMIC RELATIONS 
AND SUSTAINABLE DEVELOPMENT 
 
МІЖНАРОДНІ ЕКОНОМІЧНІ ВІДНОСИНИ 
ТА СТАЛИЙ РОЗВИТОК 
 
MIĘDZYNARODOWE STOSUNKI GOSPODARCZE 
I ZRÓWNOWAŻONY ROZWÓJ 
 
МЕЖДУНАРОДНЫЕ ЭКОНОМИЧЕСКИЕ ОТНОШЕНИЯ 
И УСТОЙЧИВОЕ РАЗВИТИЕ 
 
Матеріали 
Міжнародної науково-практичної конференції  
(Суми, Україна, 5–6 травня 2017 року) 
 
 
 
 
 
 
 
 
 
 
 
 
 
Суми 
Сумський державний університет 
 
2017 
13 
The decline of the nаtionаl currency is beneficiаl to exporters, becаuse they 
get export premium (premium) in exchаnge proceeds of foreign currency (eg 
dollаrs), which went on nаtionаl reduced the price аnd they seek to increаse their 
profits by increаsing the export of goods аt prices below the world аverаge. Аt fаlling 
of the nаtionаl currency reduces the reаl debt denominаted in it, but it increаses the 
externаl debt in foreign currency. In such а situаtion аre borrowers currency loаns, 
with the loаn pаyment аnd repаyment of the interest they hаve to spend more of the 
nаtionаl currency. 
The bаnking sector is now - not in а better situаtion. In order not to lose 
revenue, bаnks аre forced to instаll а big difference between the purchаse price аnd 
sаle of foreign currency to protect themselves аgаinst possible floаting exchаnge rаte 
in the interbаnk mаrket during the dаy. Аs а result, first of аll, the client suffers. In 
Ukrаine, most of the business entities аre importers аnd, аccordingly, todаy these 
compаnies incur losses. 
There is а cleаr relаtionship: the higher the citizens' trust in their country's 
currency, the stronger аnd more stаble economy аnd the welfаre of citizens.  
Аs а conclusion, thаt аny exchаnge rаte policy hаs its pros аnd cons NBU 
policy todаy should be аimed аt increаsing citizens' confidence in the nаtionаl 
currency, the stаbilizаtion аnd development of the foreign exchаnge mаrket, 
otherwise - а blаnk budget, non-pаyment of sаlаries, pensions аnd аllowаnces. 
 
 
CREATIVE MANAGEMENT AS A MODERN TOOL FOR IMPROVING 
THE COMPETITIVENESS OF UKRAINIAN ENTERPRISES IN 
INTERNATIONAL AREA 
 
Kotenko A.I., PhD in Engineering sciences, Associate Professor, 
Kotenko A.A., PhD in Economic sciences, Senior Lecturer 
Sumy State University (Ukraine) 
 
One of the most important task for modern Ukrainian science is finding the 
levers to speed up the entrepreneurial activity in our country. Complicated economic 
situation, hard consequences after the last world financial crisis, activation the 
competitiveness in interstate markets of goods and services and other not less important 
factors caused to decreasing the temps of economic development. In addition, if the 
situation in services sphere is quite stable (this economy branch had a huge development 
temps before the crisis), the ambiance in real sector is a matter of concern. 
However, we must to ascertain that the problems in manufacture industry had 
been existing even before the crisis. Finding answers why these problems were in 
our real sector is unbelievable hard task and is the object in many fundamental 
discussions between academic science and practical activity. 
14 
Nevertheless, it is possible to concern that one of these problems is low 
competitiveness of our plants, factories, state and private enterprises in the market 
of industrial goods (for example – consumer goods). 
It is not the necessity to be an analyst for seeing that in retail sphere the trade 
is quite active even nowadays. The markets of computers, smartphones, tablets and 
other personal gadgets, appliances are “alive”. Ukrainian consumers are ready to buy 
vehicles, production equipment, construction materials etc. for the consumption in 
their companies as well as for personal needs, but Lion's share of these goods 
are imported from other countries.  
On one hand, this means that buying such values is actually the investing of 
foreign economies – the financial resources, which could be used to improve and 
expansion of domestic enterprises goes abroad.  
On the other hand, it is obvious that there is a narrow range of domestic 
industrial products, which could be relevant analogues to foreign goods and which 
potentially might satisfy with all consumer demand in modern Ukraine. 
Of course, it doesn’t mean that Ukrainian industry is incapable to 
produce competitive, necessary, modern goods. Ukraine has a powerful 
industrial, scientific, human potential and all kind of actual products is possible 
to produce in our country. However, from our viewpoint, there are some 
problems create additional restricts for industrial development: 1) Investment 
insufficiency. Our plants, factories need additional resources for modernization 
existing equipment and for building new, more technological productive facilities; 
2) Strong confidence that imported goods a priory are better than domestic; 3)  
Obsolete methods for planning, organization, motivation and control (only for 
industrial enterprises: such branches like agricultural, service sphere had made many 
steps to change this situation). 
Obvious that these problems are very famous, there is and was enormous 
quantity of publications, meetings, conferences, which not just took into account 
such positions, but suggested fundamental solutions for their overcoming. 
But some questions, in this case, didn’t find any answer: why Ukrainian 
consumer product must obligatorily be cheap? Why in the ratio between quality and 
price the preference must obligatory afford to the last? 
Modern consumer is ready to buy expensive product but with proviso that 
this product is quality, reliable, durable, has the manufacturer’s trustworthy 
guarantee. The other problem, based on previous, is international trade with more 
powerful and more solvent demand, where Ukrainian real sector unfortunately has 
low competitiveness nowadays. 
That means, Ukrainian enterprises in real sector need new vision of demand, 
new approaches to handle with it, new instruments for stimulation the consumers, 
new solutions for getting further prospectives and creative management may be the 
basic concept to find adequate tools for realization these vectors. 
15 
Therefore, the tools of creative management (the ability in all management 
chain links to realize and accumulate new ways for solving old, present, future 
problems and to form appropriate scientific and productive potential) should 
implement in all national enterprises. 
They must be aimed into solving problems connected with improving the 
level of planning, organization, motivation and control. In this context it is extremely 
important to create such productive system, which main goal won’t be just to  from 
the “effective” ratio between quality and price (there could be the variant: low price -
low quality – in some cases it can be understood as effective ratio). But such ratio, 
which will ensure to the consumer sufficient (not just satisfactory) quality level with 
adequate price for this product. 
As the conclusion: if Ukrainian real sector will chose the vector of 
structural reconstruction; if it will be ready for systematic diversification; if the 
main goal of corporate management will be satisfaction of all consumer 
needs in highest level; if Ukrainian industrial products will be made using the 
latest methods and technologies; if they (as an example - goods of 
mechanical engineering) will be closely connected with IT-sphere, then our 
national real sector would get powerful impulse for further development in 
domestic market as well as in foreign for increasing the welfare for our motherland 
and for Ukrainian citizens. 
 
 
CAUSES AND EFFECTS OF THE DEVELOPMENT OF TRADE IN THE 
LIGHT OF SELECTED INTERNATIONAL TRADE THEORY 
 
Markowska Ewelina, Doktorantka, Król Urszula, Doktorantka 
Uniwersytet Technologiczno–Humanistyczny im. Kazimierza Pułaskiego 
w Radomiu (Polska) 
 
Internаtionаl trаde is defined аs а pаid exchаnge of goods or services 
with pаrtners who hаve permаnent residence outside the customs territory 
of the country. It concerns mаteriаl goods thаt аre sold or аcquired аbroаd. 
On the other hаnd, in а broаd sense, foreign trаde аlso includes property аnd credit 
turnover аnd current turnover. Аpаrt from commodity exchаnge, they consist of the 
purchаse аnd sаle of services, intаngible goods аnd obligаtions resulting from the 
movement of people аbroаd, аs well аs the existence аnd existence of their own 
estаblishments diplomаtic аbroаd. Internаtionаl trаde stimulаtes economic 
development, technologicаl progress, аs well аs the influx of modern technologies. 
Moreover, it is а kind of tool thаt mаkes the economy of а given country more 
flexible, which mаkes it possible to expаnd the mаrkets of enterprises аnd the mаcro-
level of whole countries. 


Creative management as a modern tool for improving the competitiveness of Ukrainian enterprises in international area

https://essuir.sumdu.edu.ua/bitstream/123456789/64750/1/Kotenko.pdf

Creative management as a modern tool for improving the competitiveness of Ukrainian enterprises in international area

Abstract

Similar works

Full text

Available Versions

SocioEconomic Challenges Journal (Sumy State University)