近年来，随着惩罚性赔偿条款的出现，消费者维权意识不断提高，知假买假行为也孕育而生。应该说，“打假”行为对增强消费者维权意识、打击假冒伪劣商品和引导商家规范经营有一定的积极作用。但是民间“职业索赔者”的“打假”行为缺少规范引导和完善的法律法规约束，以及其为了索赔的便利性和快速性，多数只应用于标识标签、宣传用语等初级水平的“打假”。当前，以牟利为目的的“打假”索赔行为愈演愈烈，不管商家经营行为合不合法、索赔行为合不合理，先告了再说。这种行为不仅占用大量的行政资源和司法资源，让基层执法人员疲于应对大量的“职业索赔者”，更延滞了执法人员主动出击的步伐，还可能存在违背市场诚信原则、扰乱市场经济秩序的多重...In recent years,with the introduction of punitive damage articles,people’s awareness for consumer right protection has been raised. However,with it has also emerged such phenomenon as buying fake products on purpose. It should be said that anti-counterfeiting activities have certain positive effects,both in terms of consumer’s awareness raising and cracking down on fake goods. However,there still ...学位：公共管理硕士院系专业：公共事务学院_公共管理硕士学号：X201313602
