The Study of Profit Pattern of A Company based on Platform Strategy

Abstract

A公司成立于1995年,A公司是国内领先的公路物流行业平台运营商。尽管我国公路物流企业高达78万多家,但前20名企业所占的市场份额不到2%[1],组织化、集约化程度很低。在新时期,公路物流行业的客户需求、发展模式、产业格局和组织方式迎来新一轮的变革,行业整合成为发展新趋势。 本论文采用了实地调研为主、网上查询为辅的方式来获取研究所需的基础资料与数据。论文通过对当前公路物流行业及物流企业的深度调研深入透彻地分析了行业现状、问题和发展趋势,梳理了公路物流行业价值链主体、平台的内涵与存在问题。并且通过借鉴行业内外企业成熟的平台模式,结合A公司的自身资源与业务优势,运用平台化思维,研究分析其基于公路...Company A was established in 1995. Now company A is a leading company that operates the road transit logistics platform. There are more than 780000 companies on road transit business in China, however, the top 20 shared less than 2% market share, which reflects the low systematize level and low intensive management. In the new period, the customer needs, development model, industry structure and o...学位:管理学硕士院系专业:管理学院_工商管理硕士(工商管理硕士)学号:X201315602

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