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中国电视广告现状分析与发展对策
Authors
易金超
Publication date
30 December 2006
Publisher
Abstract
电视广告经营关系到广告方与电视台的切身利益,而且对经济发展也有很大关系。文章首先对中国电视广告的现状在回顾的基础上进行了分析;然后阐述了中国电视广告的面临的机遇与挑战以及存在的问题;最后对中国电视广告经营提出了一些看法与建议
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Last time updated on 10/06/2020