Play as an indicator of public opinion in online political commentary : a content analysis of online news forums leading up to the 2014 South African General Elections

Abstract

This study seeks to look at play as an indicator of public opinion in online political commentary of online news forums leading to the 2014 South African general elections. A qualitative content analysis was used to analyse viewers’s comments about 2014 South African general elections posted online. The concepts of critical discourse analysis, frame analysis play theory and network analysis were applied to extend and inform the study. A corpus of all commentary appended to 2014 South African general election news reports published online by Media24, Times Media Group, Mail &Guardian, Independent Newspapers, Caxton CTP, and TNA Media were selected. The study employed a purposive sampling technique and 1000 comments were extracted. The sample began four weeks before the election and ended two weeks after the event. NVIVO 11 was utilized to code these readers’ comments into their respective categories. The core findings of this thesis reflect that online readers do not just engage in play but are more interactive and participative on these online public forums and their political discourse echo political affiliations with different political parties, bearing in mind that South Africa has 13 political parties that participated and are represented in parliament. In addition, the findings revealed that, play cannot be parted with and remains inseparable with "what is real"; instead, play renews the real world by giving it sense and meaning. Play does not "re-present" nor falsify certainty but it enunciates certainty. The findings also revealed that most participants identify themselves with the ANC as the ruling party, the DA as the main opposition, the EFF as the most vocal party and then other parties. The findings further revealed that participants have different perspectives on different economic and socio-political matters such as, entertainment, slate politics, and political affiliation, cadre deployment, political bias, economic meltdown, diaspora, and western influence, abuse of power by those in high places, land reform programme, political power struggles, leadership change and corruption