通过对厦门市各阶层人士进行问卷调查 ,对体育经营企业的经营状况实地了解 ,分析厦门市体育消费现状。在 1998年厦门市家庭年均收入为 2 5 6 6 2元 ,年均体育消费为 75 4.95元。在体育消费种类上以体育物质产品消费为主 ,占消费总额的 6 5 .76 %。激发体育消费的因素主要有 :为了身体的健康、个人兴趣爱好等。影响体育消费的主要因素 :价格较高、没时间等。法人体育消费额达 10 0 0万元 (1998年 ) ,目前正呈良好的发展趋势。In order to investigate the sports consumption in xiamen, a total of 2000 questionnaire have been sent out with 1921 taken back. In 1998, the average family income per year is RMB 25662, while the average sports consumption is RMB 754.95. The expenditure on sports products is about the 65.76% of whole expense. The main factors for stimulating expenditure are for health, personal interests and hobbies. High prices and lack of time hamper people from consumption in Xiamen. Legal person sports consumption occupies a quite percentage and reaches 10 million
