Teams from four Latin American countries (Brazil, Costa Rica, Paraguay, Peru) identified social marketing as an approach to combat excessive sodium consumption, which is often double the recommended intake. This report translates research insights identified by each country into a series of creative concepts and communication strategies towards decreasing demand for salt and high sodium ingredients used in household food preparation and consumption. Salt reduction efforts must include changes to the environment that make it easier for a population to consume less salt. Social marketing can be used to generate demand for alternatives, and also aim at influencing the policy environment
