This paper investigates the travel agencies’ decision-making process in creating specific packaged tours. The main focus is the analysis of prevailing motives and the subsequent creation of tourist flows. Arranged packaged tours based on cultural heritage in Macedonia dating from the Ottoman period served as a testing ground for a flow analysis. We employed the demand-based Saint Gallen Destination Management (SGDM) model to reconstruct the visitor flows. The data was collected through interviews conducted with local tour guides who offer specifically tailored Ottoman heritage in Macedonia prearranged tours. The main study findings suggest that limited time for travel and sightseeing was the prevailing motive for the development of the current route flow, followed by price as an additional factor. By focusing on the fundamental factors, the main contribution of this paper is to obtain a better understanding of the current structure of the Ottoman heritage routes at both local and national level. From a practical perspective, based on the identified potential of the Ottoman heritage sites, the study recommends designing new routes, as well as urging more proactive attitude among tourism policy makers
