Effects of Sound Symbolism in Names on Personality Perception

Abstract

We investigated effects of sound symbolism in names on personality perception. Participants were randomly assigned to a group that either had invented or non-invented round or sharp names. They were asked to fill out a BFI-10 and a BSRI-12 questionnaire for five different names followed by reading 10 descriptions of personality traits and circling either a round name or a sharp name that fit the description best. Results showed that sound type present in names affected perceptions of Extraversion and that name and sound type affected perceptions of Femininity. These results provide evidence of sound symbolic associations present in names

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