Within higher education today, a culture is emerging characterized by fear of failure, avoidance of risk-taking, extrinsic motivation, and goal-oriented behavior – what we call a ‘gameful approach’ to HE. This paper uses the concept of ‘the magic circle’ – a central metaphor within game studies and play culture – to explore an alternative more ‘playful approach’ to teaching and learning. Here, we highlight the potentials of playful teaching through adopting a ‘lusory attitude’ oscillating between free-form play and rule-bound systems. This development of a more playful approach to HE is promising as it invites for a different type of teaching and learning environment, providing a safe educational space, in which mistake-making is not only encouraged, but engrained into the system. Taking up a ‘lusory attitude’ in the magic circle can create freedom, support playfulness and intrinsic motivation, and make HE emerge as an open educational process rather than as high-score assessment product