Texas A & M University: Department of Recreation, Park and Tourism Sciences
Abstract
Recent tourism research increasingly explored the opportunities of
using Augmented Reality (AR) in order to boost tourism and increase
the value for tourists while travelling within a destination. The
Technology Acceptance Model (TAM) has been applied to a number of
research disciplines, lately also AR however, studies focusing on the
tourism context are still scarce. As this field is expected to increase in
importance rapidly due to technological advancements and research
into functionality, acceptance and usefulness, it is important to identify
what the basic requirements are for AR to be accepted by users.
Furthermore, the provision of a conceptual model provides researchers
with a starting point on which they can base their future research.
Therefore, this paper proposes an AR acceptance model including five
external variables that might be included in future AR acceptance
research
