Purpose: The purpose of this study is to determine the management and environmentally- friendly behavior of small-scale aquaculture businesses with emphasis on the institutional environment, entrepreneurial orientation, and green technology. Design/methodology/approach: The sample consists of 198 respondents in the aquaculturebased SMEs, analyzed with structural equation model (SEM) by using AMOS software. Findings: The findings show the role of management and business behavior in green business of aquaculture SMEs. This behavior affects the cost and resource efficiency. Practical implications: The results contribute for SMEs how to manage environmentally friendly businesses through process that encourages environmental governance. Originality/value: This finding is based on resource based view theory, by identifying and managing the potential resources through green business initiative in SMEs.peer-reviewe
