International Association on Public and Nonprofit Marketing
Abstract
Men’s health has historically received little attention in terms of consultation, planning, strategy development or project implementation, but in recent years there has been an increased focus on gender in the context of men’s health. Whilst in the past the focus on gender and health in Ireland has tended to be synonymous with women’s health, the significance of gendered health practices (particularly gendered patterns of help-seeking) have more recently come to the forefront in the context of men. Men’s reluctance to seek help and use health services is a concern across most Western cultures. Some commentary has suggested that men are victims of their own behaviour and the concept of masculinity. When forming a male-specific policy, health service providers and policy makers need to take men’s self-monitoring behaviour into account, when attempting to engage men within the health system. This paper forms part of a wider study into men’s health and focuses on masculinity as a potential problem in the socialisation of men
