In order to describe the level of physical attractiveness that mexican and argentine consider having, we worked with an intentional non-probabilistic sample composed of 272 university students shared equally by nationality and gender from the cities of Toluca (Mexico) and Mendoza (Argentina). The instrument used was physical attractiveness assessment, which evaluates the attractiveness of the visible body parts from 0 to 100%. The research findings by nationality show that mexican people value more their body parts compared with argentinean. Sex differences indicate that mexican men tend to consider more attractive their body parts than mexican women. However, argentinean people show no difference in the number of body parts evaluated as attractive. In both nationalities, there is a tendency to put a higher value on body parts considered masculine by men and feminine by women. In general, it appears that the body is and will remain an important mean of expression and the value that it is given will establish the degree of security that people has to relate to their particular psychological, sociological and cultural context
