Augmented Reality (AR) represents a viable and efficient approach for combining Virtual Reality with the real world. It also augments user’s perception of a real‐world entity by inserting relevant digital information into the real environment and creating an environment where computer generated information is superimposed onto the user’s view of a real‐world scene. The idea of Pervasive AR (PAR) adds context‐awareness and continuity to the typical AR technology, thus providing continued assistance to the users. This paper is aimed at main drivers and barriers for the implementation of PAR within the field of Architecture, Engineering and Construction (AEC). A review of the literature was performed highlighting the main barriers and drivers for the implementation of PAR in the AEC sector, as well as possible applications of this technology. The literature review showed cost of technology, hardware issues and development of applications as the main barriers for implementing PAR. Whereas, error and cost reduction; and continued assistance were the main drivers of implementation. Although there are some barriers to overcome, the future implementation of PAR in the construction sector looks promising with possible applications of this technology in the AEC sector such as visualisation of spatial, drawing or technical information for designers, the jobsite workforce or marketing purposes
