Parent/Guardian eXperience: How creating an awesome Parent/guardian experience can lead to increased parent participation, and how parent participation leads to success of the student & the overall success of the school. The goal of this presentation is to engage parents in their child’s school experience by building a genuine connection with the school and a positive parent experience

Walters, Wesley H

English

Georgia Southern University: Digital Commons@Georgia Southern

Georgia Southern University Digital Commons@Georgia Southern National Youth-At-Risk Conference Savannah 2020 Draft Conference Program Mar 10th, 1:00 PM - 2:15 PM Parent/Guardian eXperience: How schools can improve the Parent eXperience and how that leads to positive outcomes. Wesley H. Walters Wess Walters & Associates, wesswalters@gmail.com Follow this and additional works at: https://digitalcommons.georgiasouthern.edu/nyar_savannah  Part of the Adult and Continuing Education Commons, Advertising and Promotion Management Commons, Art Education Commons, Business Administration, Management, and Operations Commons, Business and Corporate Communications Commons, Business Intelligence Commons, Curriculum and Instruction Commons, E-Commerce Commons, Educational Leadership Commons, Education Economics Commons, Food and Beverage Management Commons, Instructional Media Design Commons, International Business Commons, Management Sciences and Quantitative Methods Commons, Operations and Supply Chain Management Commons, and the Sales and Merchandising Commons Recommended Citation Walters, Wesley H., "Parent/Guardian eXperience: How schools can improve the Parent eXperience and how that leads to positive outcomes." (2020). National Youth-At-Risk Conference Savannah. 82. https://digitalcommons.georgiasouthern.edu/nyar_savannah/2020/2020/82 This presentation (open access) is brought to you for free and open access by the Conferences & Events at Digital Commons@Georgia Southern. It has been accepted for inclusion in National Youth-At-Risk Conference Savannah by an authorized administrator of Digital Commons@Georgia Southern. For more information, please contact digitalcommons@georgiasouthern.edu. WESLEY H.  WALTERS 370 Mincy Way ● Covington, GA 30016 ● TELEPHONE 347-719-0749 ● EMAIL wesleywalters22@gmail.com  PROFESSIONAL PROFILE Dynamic and motivated professional with over 15 years of Project management experience with familiarity with working in                 corporate, academic, ecommerce and in virtual settings. Superior customer service skills and advanced user of Microsoft                Word, Excel & PowerPoint, Basecamp, Microsoft project and Monday.com. Published author on the topic of customer                experience, speaker, consultant, creative thinker with strong presentation skills. I am a strong leader with good business                 acumen, interpersonal skills, and the ability to collaborate effectively with others internally, externally, at all organizational                levels with the vision to complete projects ahead of schedule and under budget. 15 years of AV and multimedia using both                     Mac and Windows platforms. ​Non linear editor using Final cut and Adobe CC. EDUCATION: American Intercontinental University, Atlanta, Georgia ● M.B.A. Concentration in Project Management - Class of 2010   Morris Brown College, ​Atlanta, Georgia  ● Bachelor of Arts in Mass Media Arts - 2001  PROFESSIONAL ​WORK EXPERIENCE Make-A-Way Consulting firm ​(Education)      2013-Present Project Manager and Facilitator  ● Administrator and key contact for the firm’s participation in all public forums, and all events in the 120 school that we currently have contracts with. ● Maintain an effective relationship between the school and and ​Make-A-Way Consulting firm. ● Provide technical advice, guidance, and recommendations to management and other technical specialists on critical issues related to the scope of each project, growing the firm and gaining dominance throughout the school system.  ● Chief instructor for the Poverty Mindset certification which includes daily monitoring the progress of each faculty member (about 200 per school @ $350 per faculty member), identifying pain points, working together to mitigate those pain points and ensuring the completion of the program on time.  ● Responsible for business development and fostering a genuine relationship with the principal and school throughout the entire customer journey.  ● Influential in changing the climate and culture of schools that are labeled, “bad schools” by using The Make-A-Way success blueprint within 1 physical school year. Marketing Massive ​(E-commerce)                    2006-Present Project Manager ● Carefully hold the hands of each customer through the entire customer journey from conception to delivery of their                  masterpiece.  ● Create and animate avatars and animate 3D environments. ● Collaborate with off-line non-linear editors virtually taking into consideration variables 7not initially considered             before going into production.  ● Manage international teams in Bangladesh, the U.K. and Manila in an effort to provide round the clock post                  production.  ● Consistently measure benchmarks and deliverables needed to keep project on track.  ● Instil the delivery of projects 2 days before the due date as the norm and the foundation to the company’s mission                     statement.  PAGE 1 OF 3 ● Maintain all media, archive and 2 levels of backups.  Hustle University.org  (Entrepreneurship)                      2002-Present  Instructor/Project Manager/Associate Producer  ● Teach students effective time management techniques and various marketing strategies needed to market their              enterprise effectively.  ● Conduct on-site surveys prior to live productions to better understand the scope and physical limitations of the                 location.  ● Approve projects based on budgetary guidelines.  ● Develop and employ tried and proven marketing strategies to market the plethora of Hustle University’s               merchandise. ● Utilize all forms of media to build brand awareness at the same time showing students how to do the same for their                      enterprise. ● Maintain all media, archive and 2 levels of backups.  Urban Business Institute (Education)             2011-2013  Project coordinator ● Taught students the importance of customer experience and how it makes a difference between good entrepreneurs                and great entrepreneurs.  ● Initiated initial contact with leads from CRM. ● Created department action plans to meet quarterly goals.  ● Conducted sales assessments quarterly as part of the organization’s continuous monitoring strategy. ● Provided education and support to students throughout their time in the program. This includes budgeting, raising                 capital, funding, creating journey maps, reasonable timelines and sales.  ● Demonstrated to entrepreneurs how technology can be used as a tool to enhance the customer experience in such                  ways as mobile technology, website, chatbots, and personal company apps.  ● Developed extensive trainings on the Service Profit Chain and Kaizen strategies for customer care.  ● Corresponded with sponsors to confirm accuracy and placement of products and graphics are cohesive with the                brand promise with the objective to build brand awareness at live events.  ● Maintained detailed product knowledge to engage consumer education. ● Demonstrated proficiency with various sales training such as Darren Hardy’s, Dan Lok, Brian Tracy,  John C. Maxwell and Chris Voss’ ​Never Split the Differenc​e on negotiation. Beauty Supply Institute (Retail)            2009-2011 Project manager  ● Followed up with warm lead from the CRM. ● Oversaw the hiring of all subcontractors for the field team. ● Orchestrated facility tours for indecisive prospects that need a little more convincing before moving forward.  ● Conducted site surveys for store opening clients using a 36 point grading system which involves taking into consideration demographics, supporting business, servicescape, anchor stores and a 5 mile radius to competition.  ● Coached store opening clients  in the direction of funding options. ● Acted as a liaison between the landlord and the end client in the negotiation stage.  ● Negotiated best shipping rates across international borders.  ● Was responsible for ordering of merchandise based on funds allocated for merchandise per each individual store.  ● Carefully managed risk, navigating merchandise through customs in Carribean ports.  ● Worked closely with the claims department to help proactively assist clients on sensitive or time-sensitive claim issues. ● Remotely managed buildout/field team of 12.  ● Oversaw store opening clients throughout the 48 continental United States, Canada and the Caribbean.  ● Communicated with clients in the pipeline daily via their chosen channel. ● The person responsible for giving the green light to begin the store buildouts.  ● Demonstrated to store owner the importance of using JIT (Just in time) inventory management to free up capital needed for merchandise and mitigate the need for large storage area.   PAGE 2 OF 3                  PAGE 3 OF 3 

Parent/Guardian eXperience: How schools can improve the Parent eXperience and how that leads to positive outcomes.

https://digitalcommons.georgiasouthern.edu/cgi/viewcontent.cgi?article=2645&amp;context=nyar_savannah

Parent/Guardian eXperience: How schools can improve the Parent eXperience and how that leads to positive outcomes.

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Georgia Southern University: Digital Commons@Georgia Southern