It is today possible for a user with an appropriate mobile device application to catch a television ad, e.g., to make a purchase taking advantage of an offer in an ad that just aired. However, such ad-catching is still generally a multistep procedure with some friction. It is often the case that by the time a user catches a short-formatted ad (of a duration between 15-30s) with their ad-catching application, the time window for the offer has expired. This disclosure describes techniques that enable a user to catch an ad aired on television or in a movie theater with a single click of a TV remote or via a smartphone or other device
