Evidence from the project has shown that improved fish smoking kilns and solar tent dryers are environmentally friendly, effective and economically viable fish processing technologies. This policy brief outlines an innovative communication system as a vehicle for disseminating information for adoption of the new processing techniques. The strategy will promote scaling up of improved technologies as a package. These packages will include processing, marketing, business approach and financing mechanisms. The communication messages will be created utilizing gender-transformative approaches to transform the underlying power inequalities and social norms, with the aim of ensuring increased participation of women and youth