Sociedad Mexicana de Administración Agropecuaria A.C.
Abstract
Each day, each and every one ofus becomes conamners; every selection done, gives direction to lhe lIlllrlcet and lhe economy inside lhe country and worldwide. Today, we have lhe freedom to choose from a variety ofproducts and brands !hat cover our needa and desires, but rarely, we stop to think about lhe people and lhe process!hat made possible lhe axrival oflhese products to lhe shelves where lhey are displayed. The trulh is lha! lhe system leading lhe global supp!ies lIlllrlcet is controlled by 20 corporations. In this system, lhe producer docs not always obtain lhe payment !hat may suit lhe value of lheir done han! work in order to get lhe product, marginalizing lhe access ofa decent !ife. The aim ofthis paper is to characterize an alternative trade system: "Fair Trade", which seeks to reward lhe producer for his work integrating!he products price, lhe social, economic and environmental costs
