From Wiley via Jisc Publications RouterHistory: received 2021-07-26, accepted 2021-08-11, pub-electronic 2021-08-13Article version: VoRPublication status: PublishedExtremely bright synchrotron radiation sources give extremely strong intensities at the sample. Lawrence Bright et al (2021) [J. Synchrotron Rad. (2021), 28, https://doi.org/10.1107/S160057752100669X] dive into the details for materials science. I offer a Commentary including a historical context