This practice-based Ph.D. is an exploration of the concept of maximalism in the field of visual arts. Previous studies of maximalism in disciplines such as literature and architecture signalled a lack of rigor surrounding the use of the term maximalism with regard to various cultural productions. In addition, the relative scarcity of works addressing maximalism in visual art drove the development of this research, which aims to clarify the definition of maximalism through the practice of art.
Through critical interrogation, the body of work developed within this project revealed insights into the nature of artistic maximalism. During the development of the project, a methodological research gap was identified as the absence of a set of procedures enabling the understanding and use of the concept of maximalism. To address this methodological gap, a theoretical framework describing maximalism in terms of formal parameters was constructed.
Maximalism was investigated through the exploration of a variety of new and traditional media: holography, virtual reality (VR) artmaking, 3D printing, printmaking and drawing. The study revealed the intrinsically maximalist nature of holography in conjunction with VR artmaking. VR holography, a new art form resulting from this research, expands physical space by using a flat surface to render potentially infinite 3D content. It also connects the realms of the virtual and the real. Other forms of artistic maximalism revealed by this study include: the expansion of the space of art through para-artistic devices, intensity maximalism explored through miniature drawing, chromatic maximalism, durational maximalism and narrative maximalism.
Maximalism as an artistic practice reflects an engagement of the artist in a continual process of becoming, as a method to access and explore new tools for artistic expression.
The main contribution of the research is a twofold definition of maximalism. On the one hand, maximalism is defined as a mode of artistic expression intrinsic to the artwork, a definition which lends itself to a type of art analysis partially grounded in formalism. On the other hand, maximalism is proposed as a characteristic of the process of artmaking, referring to a strategy which the artist employs as a means of decentralising the artistic self.
Investigating these forms of maximalism showed the potential usefulness, to art theory and criticism, of a theory of maximalism based on aesthetic formalism. The clarification of the concept of maximalism constitutes a contribution to the vocabulary and discourse of art
