Airlines and airports have to meet strict carbon emission reduction targets by 2050. Technological improvements and operational efficiencies can only go so far, in an industry that relies on hydrocarbons. To help the industry meet its targets, carbon offset schemes are a viable tool. These schemes are voluntary to passengers and so to become successful passengers in large numbers need to engage with them. At present less than 9% of passengers have ever donated to a carbon offset scheme. The industry has failed to promote such schemes with 60% of passengers unaware that they exist. Despite this, 82% would offset in the future, women and under 40’s in particular. Factors such as gender and a passenger’s belief in the existence of climate change play a key role in affecting a passenger’s likelihood of donating to a scheme. The airport offset scheme is a viable one, however there is mixed reaction from passengers
