A wide variety of marketing courses are particularly well suited for service-learning projects. Many of the topics commonly discussed in marketing classes (e.g., marketing research) relate to needs in the business and nonprofit communities. Small firms and nonprofit organizations may not have the skills and resources necessary to gather and analyze information about target markets or conduct marketing audits. The presenter first offers a framework for conducting service-learning projects in any class, then describes several service-learning projects previously used in his own marketing classes. The concluding example will overview one currently being implemented in the senior capstone Marketing Strategy course
