Content, the new series from ABC, derives humour from the intersections and misalignments of online life and reality, but it goes one step further: it’s the first show set entirely on an iPhone screen.
Filmed vertically, Content is built to watch on your phone, and the narrative unfolds through messages, FaceTime calls, and whatever Lucy’s phone sees when she opens her camera (including the selfies she’ll delete later).
This article considers how the show constructs the youthful femininity of its young protagonist and how it reflects the traps of the attention economy amid the rise of the smartphone as an entertainment medium
