In this letter we discuss the flux and the behavior of the bright optical
flare emission detected by the 25 cm TAROT robotic telescope during the prompt
high-energy emission and the early afterglow. We combine our data with
simultaneous observations performed in X-rays and we analyze the broad-band
spectrum. These observations lead us to emphasize the similarity of GRB 050904
with GRB 990123, a remarkable gamma-ray burst whose optical emission reached
9th magnitude. While GRB 990123 was, until now, considered as a unique event,
this observation suggests the existence of a population of GRBs which have very
large isotropic equivalent energies and extremely bright optical counterparts.
The luminosity of these GRBs is such that they are easily detectable through
the entire universe. Since we can detect them to very high redshift even with
small aperture telescopes like TAROT, they will constitute powerful tools for
the exploration of the high-redshift Universe and might be used to probe the
first generation of stars.Comment: 9 pages, 3 figures. Accepted in ApJ