Crisis responders are increasingly using social media, data and other digital sources of information to build a situational understanding of a crisis situation in order to design an effective response. However with the increased availability of such data, the challenge of identifying relevant information from it also increases. This paper presents a successful automatic approach to handling this problem. Messages are filtered for informativeness based on a definition of the concept drawn from prior research and crisis response experts. Informative messages are tagged for actionable data -- for example, people in need, threats to rescue efforts, changes in environment, and so on. In all, eight categories of actionability are identified. The two components -- informativeness and actionability classification -- are packaged together as an openly-available tool called Emina (Emergent Informativeness and Actionability)