Analisis faktor motivasi pelancong ke Homestay Kampung Tebakang Melayu, Serian

Abstract

This study aims to review the Motivation Factor Analysis on the Tourist Homestay Kampung Tebakang Melayu Serian, Sarawak. The analytical review includes a motivational factor not considered in terms of economic, social, cultural and environmental. This research approach is through face to face surveys. A total of 370 respondents consisting of businessmen, tourists and local residents in Kampung Tebakang Melayu homestay, Serian, Sarawak who participated in this study. Through this study, analysis of motivation factors using qualitative and quantitative methods will be used to examine factors tourist attraction and repulsion are seen to be the cause of underdevelopment Kampung Tebakang Melayu homestay, Serian. The results of the study will find there are various factors that influence the success of a homestay including leadership, promotion of entrepreneurial skills and an agreement among the population. Thus, this study helps a homestay identify advantages, weaknesses, opportunities and threats as a spur to continue to develop and benefit the local population