This report presents the findings of a scoping study that explores engagement between a
heritage institution and its local community. The report addresses this topic by considering the
opportunities and limitations of urban screens to form new audiences for heritage institutions;
specifically through a case study of the BBC Big Screens. Literature suggests that urban screens
have the potential to form new types of audiences for heritage institutions yet processes for
achieving this are rarely described. This report proposes that understanding these processes
may help address issues of measuring engagement associated with urban screens and
contribute to assessing the value of urban screens for communities and heritage institutions.
Key themes of participation, site and value are explored through a literature review. These
themes are then used to structure the analysis and discussion of the case study. Further
questions for future study are described
