This paper is an analysis of current market conditions and issues that Textron Aviation faces. The analysis includes major competitors, suppliers, and the current fleet in production. The many other factors that affect Textron Aviation are also incorporated to provide courses of action. The other factors include economic, political/legal, sociocultural, global, demographic, and technology. The analytical tools to support the information collected are Porter’s Five Forces and SWOT analysis. Porter’s Five Forces provides the reader with a structured layout in terms of comparing Textron Aviation’s competition and the strength of its profitability. SWOT-analysis helps the reader understand the firm’s internal activities and provide insight into the performance of management. This also can show how effective Textron Aviation is in creating a competitive advantage in the business jet segment. This research is completed and complimented with thorough recommendations for Textron Aviation to improve and show which advantages they have
