Our research project’s purpose is to inform the local community on the ethics and effectiveness as well as the exploitive power of using social media to promote international and domestic causes. We will educate the public and professionals on the responsible use of social media in advocacy and the consequences of its misuse. We will achieve this goal by researching social media movements and their lasting effects in academic journals and major news outlets. We will then share these findings in a presentation, educating our audience and providing them with the knowledge necessary for responsible use. The presentation will compare, contrast and analyze four international campaigns conducted over social media, resulting in various outcomes. The campaigns are the ALS Ice Bucket Challenge, Kony 2012, the #FirstWorldProblems Hashtag Killer by Water is Life ,and #bringbackourgirls
