University of North Carolina at Chapel Hill Graduate School
Doi
Abstract
Intercollegiate athletics is a complex and unpredictable industry. The way the industry operates financially is unique to so many others. Administrators within intercollegiate athletics have the best ideas of where it is heading. All of their knowledge broght together provides valuable insight and predictions into future trends. Financial complications have intensified furing the COVID-19 pandemic, and planning is more important than ever. In addition to COVID-19, there are many more layers of complication with the addition of name, image, and likness policies and conference realignment.Master of Art
