Lotteries Literature Review: Final Report

Abstract

This report provides an overview of available literature relating to lotteries products, based on five specific question areas of focus: • To what extent do lotteries products in general and New Zealand lotteries products in particular appeal to problem and under-age gamblers? Do someproducts appeal more than others and, if so, can this be described? • What policies, programmes, codes of practice and corporate social responsibility guidelines have other lotteries adopted and is there any evidence about the impact these have had on problem and under-age gamblers? • What other lotteries have made existing or new products available on the internet or via electronic media and what impact, if any, have these had on problem and under-age gambling? • What is the role of lotteries marketing in shaping people’s views on participating in lotteries and about gambling in general? • What education programmes or materials have been developed to educate gamblers about responsible gambling and are there examples of ‘good practice’ in this area? The review was commissioned by the New Zealand Lotteries Commission in order that research gaps could be identified and recommendations made for research that the New Zealand Lotteries Commission could potentially contract. The review consisted of an extensive search of library and other electronic databases, personal specialist collections and grey literature. Professional and personal networks were also drawn on to locate unpublished reports and more especially, organisational documents relating to social responsibility and/or educational programmes and materials that might otherwise not have been easily accessible via the public domain. Relevant documentation was accessed and critically reviewed. Background and contextual information is provided in Chapter 1. Chapter 2 outlines the methodology used. The literature review (Chapter 3) comprises the main body of the report and is followed by the conclusion (Chapter 4), identified research gaps (Chapter 5) and recommendations for research (Chapter 6). Key points from the review follow, grouped under the five questions areas of focus.New Zealand Lotteries Commissio