In this paper we develop a calculation code to account for the effects
carried by fast rotation on the observed spectra of early-type stars. Stars are
assumed to be in rigid rotation and the grid of plane-parallel model
atmospheres used to represent the gravitational darkening are calculated by
means of a non-LTE approach. Attention is paid on the relation between the
apparent and parent non-rotating counterpart stellar fundamental parameters and
apparent and true vsini parameters as a function of the rotation rate
Omega/Omega_c, stellar mass and inclination angle. It is shown that omission of
gravitational darkening in the analysis of chemical abundances of CNO elements
can produce systematic overestimation or underestimation, depending on the
lines used, rotational rate and inclination angle. The proximity of Be stars to
the critical rotation is re-discussed by correcting not only the vsini of 130
Be stars, but also their effective temperature and gravity to account for
stellar rotationally induced geometrical distortion and for the concomitant
gravitational darkening effect. We concluded that the increase of the vsini
estimate is accompanied by an even higher value of the stellar equatorial
critical velocity, so that the most probable average rate of angular velocity
of Be stars attains Omega/Omega_c ~ 0.88.Comment: 20 pages, 16 figures. Submitted for publication in A&