Lock-in을 활용한 인터넷 비즈니스 전략

Abstract

Throughout history. new information technologies(1T) have enabled and stimulated new organizational forms. With the emergence of the Internet, a totally new business. the electronic commerce(EC) is emerging. Internet EC brings in many benefits to the organization such as reduced costs, faster turnaround, better customer service, strategic advantage over their competitors. and so forth. In this study, we review Internet business models and critical success factors through surveying the literature, and discuss strategic implications through analyzing the induced factors related to the lock-in