PENGARUH PELAKSANAAN BAURAN PEMASARAN JASA SEBAGAI KEUNGGULAN BERSAING TERHADAP PROSES KEPUTUSAN WISATAWAN MENGUNJUNGI OBJEK WISATA DI KOTA PADANG

Abstract

The purpose this research are 1) to know marketing mix services and tourism decision process to visit tuorism place in Padanf city. 2) to know ifluenceses marketing mix services to tourism decision process to visit tourism place in padang city The research is designed by descriftive and verivicativeand amount of sample is 120 sampling.Sampling taking technique is used by purposive sampling and Path analysis The result of research show that marketing mix services and tourism decision process to visit tuorism place in Padanf city high score. 2) to know ifluenceses marketing mix services to tourism decision process to visit tourism place in padang city have a simultant and parsial influenc