Social networking is unquestionably one of the most
vital and influential aspect of today’s society. A great number of
Social Networks (SNs) are available now a days and being used by
the people all around the globe. This paper provides an analysis of
four most popular interactive SNs that are, Facebook, LinkedIn,
Twitter and MySpace according to different perspectives. The
data has been collected from secondary sources that has been
used in this paper. The data has been analyzed and compared
by four different perspectives based on user traffic, age, gender,
and education of the users. The analysis of data indicate some
useful and new insights such as the Facebook is the most popular
network having the highest number of users. LinkedIn network,
in the age groups between 34 to 45 years having the highest
number of users. Interestingly LinkedIn, for gender base analysis,
for the age groups of 34-45, numbered less than male users. This
indicate that male professional out number than female users for
the same age groups (34-45). Overall findings show that female
users are 66% and rest 34% are male users for all four social
networks that were analyzed in this research work
