The present study uses measures of implicit and explicit values to predict moral behaviors. Implicit value measures based on a word-fragment completion tasks were developed in this study to assess implicit values. Because values and moral processes are believed to operate at both explicit and implicit levels, it was hypothesized that both implicit and explicit values would predict moral behaviors. Results from a laboratory study show that both implicit and explicit values predicted actual moral behavior, consistent with dual process theories of morality. Chronic collective identity moderated the relation of both implicit and explicit values to ethical behavior. Theoretical and practical implications for the use of both explicit and implicit value measures in research and applied settings are discussed
