Journal of Marketing Research : Vol. LIII, No. 4, August 2016

Abstract

1. Advertising Spillovers : Evidence from Online Field Experiments and Implications for Returns on Advertising 2. When Sex and Romance Conflict : The Effect of Sexual Imagery in Advertising on Preference for Romantically Linked Products and Services 3. Competitive Advantage Through Engagement 4. Marketing\u27s Impact on Firm Value : Generalizations from a Meta-Analysis 5. Expense Neglect in Forecasting Personal Finance Etc