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Liderazgo basado en el 'management concern' como factor de la orientacion al marketing interno

Abstract

Management concern is an essential factor in leadership and constitute one of the factors that create Internal Market Orientation (IMO), an emerging paradigm in the Internal Marketing field and. In this research an analysis of relevant scientific literature has been done in order to consider this factor and its relation with transactional and transformational leadership styles. The aim is a characterization of the elements that compose it, proposing a theoretical model in which it is also discussed the effects that the Management Concern may have on employees in regard to their Extra-role performance. This will leave the door open to further empirical research to contrast the proposals. The results of an empirical research on Spanish hotel sector are shown, within the scope of internal marketing to see with factors have greater impact on Job Satisfaction and Employee´s Commitment. This research concludes that within the factors with greater correlation with commitment, the second is Management Concern

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