We compute the effective values of apparent transverse velocity and flux
boosting factors for the VLBI radio knots of blazar jets, by integrating over
the angular distributions of these quantities across the widths of jets with
finite opening angles but constant velocities. For high bulk Lorentz factors
(Gamma > 10) variations across the jet can be quite large if the opening angle,
omega, is even a few degrees on sub-parsec scales. The resulting apparent
speeds are often much lower than those obtained from the usual analyses that
ignore the finite jet opening angles. We can thus reconcile the usually
observed subluminal or mildly superluminal speeds with the very high (>~ 20)
Gamma factors, required by the inverse Compton origin and rapid variability of
TeV fluxes, as well as by intraday radio variability. Thus it is possible to
associate the VLBI radio knots directly with shocks in the ultra-relativistic
main jet flow, without invoking very rapid jet deceleration on parsec scales,
or extremely unlikely viewing angles.Comment: 10 pages, 1 figure, to appear in ApJ Letters, Nov. 10 2004 issu