This paper presents “Hello, Hygiene?”, a public health campaign by four final-year
undergraduates from the Wee Kim Wee School of Communication and Information,
Nanyang Technological University. Smartphone hygiene is a newly-identified construct of
personal hygiene, emphasising on cleanliness of personal mobile devices to achieve better
overall health and well-being. This paper introduces the concept of smartphone cleanliness,
and addresses the pertinent lack of awareness that smartphones surfaces can carry harmful
bacteria and germs.Bachelor of Communication Studie
