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An effort for disabled youths : the conceptualisation and execution of an integrated marketing communications campaign.
Authors
Iidrem Jolene. Hwee
Magdalene Hui Peng. Lee
Daen Ho Kwang. Ng
Daniel Min Hsin. Teo
Publication date
1 January 2003
Publisher
Abstract
It is a month-long awareness campaign by 4titude Productions to convey one key message about the disabled - 'same dreams, different expressions".Bachelor of Communication Studie
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DR-NTU (Digital Repository of NTU)
See this paper in CORE
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oai:dr.ntu.edu.sg:10356/1367
Last time updated on 02/08/2023
Digital Repository - Nanyang Technological University
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:dr.ntu.edu.sg:10356/1367
Last time updated on 16/04/2020