CORE
🇺🇦Â
 make metadata, not war
Services
Services overview
Explore all CORE services
Access to raw data
API
Dataset
FastSync
Content discovery
Recommender
Discovery
OAI identifiers
OAI Resolver
Managing content
Dashboard
Bespoke contracts
Consultancy services
Support us
Support us
Membership
Sponsorship
Community governance
Advisory Board
Board of supporters
Research network
About
About us
Our mission
Team
Blog
FAQs
Contact us
Bridging the gap between academia and practice : a series of articles for practitioners.
Authors
Wee Ling. Chew
Chui Leng. Ow
Wen Hui. Tan
Publication date
1 January 2002
Publisher
Abstract
This paper presents a series of articles that are related to advertising and marketing. The main objective of the paper is to provide a bridge between academic researchers and marketing practitioners
Similar works
Full text
Available Versions
DR-NTU (Digital Repository of NTU)
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:dr.ntu.edu.sg:10356/8461
Last time updated on 02/08/2023
Digital Repository - Nanyang Technological University
See this paper in CORE
Go to the repository landing page
Download from data provider
oai:dr.ntu.edu.sg:10356/8461
Last time updated on 16/04/2020